Canva has introduced new features to help advertisers easily create new assets to Google Ads.
- Customizable templates for Google Ads are specifically designed for Performance Max campaigns. This integration allows advertisers to easily create stunning ads, freeing up more time to focus on business growth.
- Direct integration with Google Ads allows to seamlessly pass assets created in Canva into their Asset library in Google Ads. Currently this integration only supports text and image assets. Google is working on integrating video assets in the future. Until then, video assets must be uploaded to YouTube Studio.
Both features were designed with Performance Max campaigns in mind, but the assets can also be used in other campaign types.
For more information, read the article here: Design smarter, not harder: Canva for Google Ads
This news was spotted by Hana Kobzová.