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Blue Shield Badge for Verified Advertisers in Search Ads


Google has been actively experimenting with various methods to showcase advertiser verification within search ads. The journey of testing different verification indicators began in early 2023.

In March 2023, Google introduced a blue circle badge next to the business name in search ads.

In April 2023, a golden circle badge was seen by the business name within search results.

As the year progressed, December 2023 saw further innovation with the introduction of “Identity verified” text. Google tested two placements for this text: one at the beginning of the ad’s description line and another just below the ad text.

Recently, Saquibuddin Fasih Syed observed another new iteration: a blue shield badge by the business name.

This indicates Google’s ongoing efforts to find the most effective and user-friendly way to communicate the verification status of advertisers.

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