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Updates to the Definitions of Search Ads Metrics

Google Ads has announced updates regarding changes to the definitions of Search Ads Metrics. Key topics include top ads, prominence, and impression share bidding. Find links to updated definitions for campaign metrics and segments in the announcement.

Navah Hopkins shared an email that notifies advertisers about the updated definitions of selected search metrics.

For example, Top Ads are generally above the top organic results, although top ads may show below the top organic search results on certain queries. Placement of top ads is dynamic and may change based on the user’s search.

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