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Color Scales for Change Metrics

A data table displays campaign performance metrics, featuring columns labeled for dates, values, and changes. Some campaigns are named "Purchase," showing varying percentages. The rightmost section uses color scales to highlight weekly change metrics in green.

Thomas Eccel discovered a new update in the Google Ads online interface while analyzing two distinct time periods. The columns that display changes have been updated to use a blue scale background, which highlights the degree of change with varying shades of blue intensity.

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