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Additional Metrics Added to Performance Max Change History Chart

Last updated on September 17, 2023

The top image displays a line graph tracking metrics on display lost percentages, while the bottom shows average viewable CPM and display lost indicators. Both graphs cover data from April 17 to August 13, 2023. Navigation options are visible on the left, offering insight into change history.

Tiago Concalves found that at the Change History level, there are more metrics available for PMAX campaigns in the graph than on campaign level. These are: Search Lost IS (rank), Click Share, Display Lost IS (rank), Viewable CTR, Avg Viewable CPM, Active View viewable CTR, Non-measurable impr. distrib.

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