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2 2024-08
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Conversion Metrics For PMAX Assets

Last updated on August 31, 2024
A screenshot of a Google Ads interface showcases a section titled "Assets," featuring PMAX Assets with new conversion metrics columns at the top. Below, categorized columns include Conversions, Conv. value, Conv. value/conv, Source, Asset ID, and Format settings. "Select all" and "Clear all" buttons are next to each category.

At Google Marketing Live 2024, Google promised to provide more detailed performance metrics at the asset level for Performance Max campaigns.

Hana Kobzová discovered new conversion columns being rolled out to the Google Ads online interface.

The newly available columns include:

  • Conversions
  • Conversion value
  • Value / conversion

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