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Conversion Metrics For PMAX Assets

August 30, 2024

A screenshot of a Google Ads interface showcases a section titled "Assets," featuring PMAX Assets with new conversion metrics columns at the top. Below, categorized columns include Conversions, Conv. value, Conv. value/conv, Source, Asset ID, and Format settings. "Select all" and "Clear all" buttons are next to each category.

At Google Marketing Live 2024, Google promised to provide more detailed performance metrics at the asset level for Performance Max campaigns.

Hana Kobzová discovered new conversion columns being rolled out to the Google Ads online interface.

A Google Ads interface displays a guide on using new conversions and conversion value columns for PMAX Assets. A blue "Learn more" link and an orange "Dismiss" button are present. An alert mentions that conversion metrics are available from July 10, 2014.

The newly available columns include:

Conversions
Conversion value
Value / conversion

A settings page with options under "Conversions" and "Attributes." Checkbox options include "Conversion Metrics," "Conv. value," "Value/conv.," "Source," "Asset ID," and PMAX Assets, as well as Format Settings. Buttons to "Select all" and "Clear all" are present.