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Creative Preferences For VRC & VVC

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Format Preferences were first announced in November 2023, but now it has been confirmed that this will also be integrated into Video Reach Campaigns and Video View Campaigns.

This feature will enable advertisers to tailor the placement of their ads, ensuring they appear in the most appropriate context and environment for which they were designed.

Currently, it is in beta, but should be released to everyone in Q2 of 2024.

This information was presented at EMEA Product Kickoff H1 2024.

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