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Format Preferences for All Advertisers

Last updated on September 30, 2024
A digital interface showing options for video ad placements on social media. The left side lists "In-stream," "Shorts," and "In-feed" with respective icons. The right side previews a Shorts ad featuring a person holding a phone. A highlighted "Preferred on All formats" button ensures format preferences for all advertisers.

Demand Gen creative preferences will be available to all advertisers, giving them control over where their video assets appear, and ensuring their best visuals are pinned to specific formats.

A digital interface showing options for video ad placements on social media. The left side lists "In-stream," "Shorts," and "In-feed" with respective icons. The right side previews a Shorts ad featuring a person holding a phone. A highlighted "Preferred on All formats" button ensures format preferences for all advertisers.

This feature was first spotted in May 2024: Format Preferences For Demand Gen Live

Check out the original announcement here: New features and controls for your AI-powered campaigns.

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