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Google Invites Advertisers to Upgrade Discovery Ads Today


If you have Discovery campaigns and a direct Google account team contact, you might have noticed the “Upgrade Discovery ads today” notification in your account to upgrade it to Demand Gen.

Demand Gen campaigns were announced this May at Google Marketing Live 2023.

Here’s what you need to know:

  • Google Ads advises reaching out to your account team to transition to Demand Gen.
  • If no action is taken by January 2024, the upgrade will happen automatically.

The notification ‘Learn more’ link leads to the following help page: Get ready to upgrade your Discovery ads to Demand Gen.

Read more news related to Demand Gen campaigns.

The news was shared by Hana Kobzová.

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