Google’s Privacy Plan available to all users
How to effectively use first-party data responsibly, ensuring that ads remain relevant to users while…
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PPC News: October 2023
64 posts
Explore PPC news published in October 2023 curated for you to save time and stay in the loop in the ever-evolving PPC world.
Microsoft and InMobi have strengthened their partnership
Microsoft and InMobi started their collaboration journey in July 2018. Today, their combined solutions are…
Google TV as a new targeting option for video campaigns
Thomas Eccel observed a new default network option in the video campaigns labeled as Google TV. This option…
Pause Campaign Pop-Up Feedback Feature
When you pause a campaign, a new pop-up window might appear, asking further questions about your decision. Based…
Alert in Google Analytics 4 when Google Ads Traffic Stops
Google Analytics 4 has introduced a new “Insights and Recommendations” section. Within this section,…
‘Mobile Friendly’ Label in Search Ads
Google is experimenting with a “Mobile friendly” label displayed in search ads on mobile devices.…
Content Exclusions: Centralized Place for Exclusions in Performance Max
Thomas Eccel shared a screenshot of new content for the “Content Exclusions” section in his…
Certified Click Trackers Required for Third-Party Click Tracking
Google Ads will disapprove ads that use third-party click-tracking services not on their approved list. The full…
Product Auto-Discovery May Lead to Duplicate Products
Recently, Google started to crawl e-commerce websites and add products automatically. Emmanuel Flossie noticed…
Product Type Report in Performance Max
Thomas Eccel observed a new report in the “Products” section of Performance Max. Apart from the…