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Experiments available for Demand Gen

Experiments for Demand Gen in the online Google Ads interface

Demand Gen campaigns were announced at Google Marketing Live 2023 in May and are slowly starting to appear in the Google Ads account thanks to the open beta.

In September, the CrackPPC agency discovered experiments designed for Demand Gen.

These experiments allow you to test two different creatives or targeting options. The metrics that can be used to evaluate the results are average CPC, cost per conversion, conversion rate, and CTR.

Experiments for Demand Gen in the online Google Ads interface
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