Demand Gen campaigns were announced at Google Marketing Live 2023 in May and are slowly starting to appear in the Google Ads account thanks to the open beta.
In September, the CrackPPC agency discovered experiments designed for Demand Gen.
These experiments allow you to test two different creatives or targeting options. The metrics that can be used to evaluate the results are average CPC, cost per conversion, conversion rate, and CTR.
Our Pick
Advance your PPC skills with God Tier Ads Framework
The always updated Google Ads training enables you to optimise and scale accounts with done-for-you templates, so you don’t devote your life to the machine. Join over 4,000 PPC pros who are getting more consistent results.
