Improved Conversion Status Column
In the Conversions overview, new conversion status labels have appeared in the Status measurement column. The…
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2023-04
22 posts
Explore PPC news published in April 2023 all curated for you to save time and stay in the loop in the ever-evolving PPC world.
Invoices Overview in Google Ads Manager Account
If you pay for Google Ads at the Manager Account (MCC) level, you will find the new Invoices Overview useful.…
4 Attribution Models Are Ending
Google has announced that it will end the following four attribution models in both Google Ads and Google Analytics:
New Smart Match Type
Greg Kohler shared a screen showing keyword match filtering, and in addition to the usual options, there was…
Brand Exclusions in PMAX
If you have a Google consultant available, you can ask him to activate the beta regarding exclusion of tags for…
Similar Products in Shopping
A new “Show similar” button has appeared in Shopping ads, which will display similar products. When…
Asset Group Level Perfomance Data
Performance data on the Asset group level is gradually coming to Google Ads accounts. To check if this feature…
Dangerous Products and Services Policy Updates
Policy Dangerous Products and services for Google Ads will be modified from 7/3/2023. Advertisers graduating…
Automatic Generation of Audience Segments
Jakub Kaplan reported that Google can automatically create new audience segments and offer them when choosing…
Competitive Visibility Report in Google Merchant Center
A new report appeared in Google Merchant Center Competitive visibility (Competitive visibility), which shows an…