YouTube Ads for Generation Z
Google has prepared a new option for advertising on YouTube which is aimed at targeting Gen Z while listening to…
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PPC News: April 2023
22 posts
Explore PPC news published in April 2023 all curated for you to save time and stay in the loop in the ever-evolving PPC world.
Golden Badge for Verified Advertisers
In March, the blue badge for verified advertisers started appearing in the search . In April, Google also tested…
Automated Experiment Application
In May 2022, the option to create an experiment directly from the Recommendation page appeared in Google Ads. It…
End of URL Usage in Account Names
From June, it will not be possible to use url addresses in the name of your Google Ads account.
Overview of Ads by Advertiser
In October 2022, we showed how to display ads from verified advertisers directly from the search results.…
End of Gclid? Introducing the new parameter Gad
A new page has appeared in the official help regarding gad parameter, which is completely new and Google…
Automatically Created Audience based on Form Asset
If you use the lead form asset, you can now create an audience of people who filled out the form.
Improved Conversion Status Column
In the Conversions overview, new conversion status labels have appeared in the Status measurement column. The…
Invoices Overview in Google Ads Manager Account
If you pay for Google Ads at the Manager Account (MCC) level, you will find the new Invoices Overview useful.…
4 Attribution Models Are Ending
Google has announced that it will end the following four attribution models in both Google Ads and Google Analytics: