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Brand Exclusions in PMAX

A screenshot of the Google Ads interface highlights the "Brand exclusions" feature. An arrow directs attention to the option to "Use brand lists to exclude brands." A note advises: "Search for your Brand," optimizing your PMAX campaign by excluding irrelevant traffic.

If you have a Google consultant available, you can ask him to activate the beta regarding exclusion of tags for Performance Max campaigns. This feature was officially communicated in February 2023. Screen shared by Thomas Eccel.

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