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4 Attribution Models Are Ending

A grid of six bar graph icons representing various attribution models: Last Click, First Click, Linear, Position-based, Time Decay—all marked with X's—while the Data-Driven model stands out without an X. The visual illuminates Ending choices in SEO strategies and their reliance on data-driven insights.

Google has announced that it will end the following four attribution models in both Google Ads and Google Analytics:

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