Your One-Stop Source for the Latest PPC News
Your One-Stop Source for the Latest PPC News

New Smart Match Type

Greg Kohler shared a screen with keyword match filtering and besides the familiar ones there was also “Smart matching“. Ginny Marvin responded on Twitter with a response she received from the Google Ads team saying it was a bug. They have nothing more to say at the moment. Is it a bug in the sense that this type of match was shown to someone who didn’t have it yet? Time will tell.

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