Your One-Stop Source for the Latest PPC News
Your One-Stop Source for the Latest PPC News

Automatic Generation of Audience Segments

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Jakub Kaplan reported that Google can automatically create new audience segments and offer them when choosing targeting. It is a group of materials in the PMAX campaign, which has been running for some time, so Google had the data available for the preparation of the segment. Notice the “Built for You” label on the screen.

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