Reach Planner’s Efficient Reach Feature for Better Video Campaign Forecasting
Google’s Reach Planner has introduced a powerful new feature for advertisers: Efficient Reach. This feature…
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PPC News: Video
300 posts
PPC News Feed is your go-to source for the latest updates on Video ads on YouTube. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Animated Image Ads on Shorts
Google has announced a new ad format called Animated image ads that are served on YouTube Shorts using Demand…
Sitelinks Discovered in YouTube Search Results
Thomas Eccel has discovered sitelinks appearing within ads in YouTube search results. The ad displays four…
Video Link Attribute for Google Merchant Feeds
Dario Zannoni discovered a new attribute for product feeds. Google Ads have introduced a new [video_link]…
Custom Search Terms Column for YouTube Campaigns
Google Ads has introduced a new “Custom search terms” section for YouTube campaign. This feature,…
How To Create Effective YouTube Ads [+ Example Video Breakdown]
Creating an effective YouTube video ad requires more than just great visuals. From grabbing attention in the…
Consolidated Masthead Requirements for YouTube & CTV
Google Ads will launch a new “Masthead format requirements” page on October 3, consolidating…
Video Action Campaigns Upgraded to Demand Gen by Q2 2025
Google will phase out Video Action Campaigns (VAC) by Q2 2025, upgrading them to Demand Gen campaigns. This…
YouTube Profile Picture Updated
Arpan Banerjee and Adriaan Dekker have discovered a new design feature for YouTube Ads, which includes a channel…
Google AI’s New Tools to Boost Your Holiday Marketing Strategy
As the holiday season approaches, Google AI offers new tools to help marketers navigate the complexities of…