YouTube Introduces Half-Screen Video Ads with Scrollable Sitelinks
Anthony Higman discovered a new YouTube format featuring half-screen video ads with sitelinks shown in a…
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PPC News: Video
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PPC News Feed is your go-to source for the latest updates on Video ads on YouTube. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Two CTAs Spotted in Ads on YouTube Homepage
Adriaan Dekker shared that Thomas Eccel discovered a new feature on the YouTube homepage ads, which displays two…
Microsoft Simplifies Video and Display Ad Creation With New AI Tools
Microsoft Advertising has introduced AI-powered asset recommendations for video ads, with Connected TV ad…
Google Officially Introduces Cross-Media Reach
Google Ads has introduced a measurement tool called Cross-Media Reach, first spotted in July 2023, that allows…
Masthead Expands to Google TV
Previously exclusive to YouTube, Google is now extending its Masthead ad format to Google TV. Masthead is a…
Maximize Reach with Google TV Network Directly via Google Ads
Advertisers can now access the Google TV network through Google Ads and Google Display & Video 360. This new…
Video Impressions Added to Conversion Paths Report
Google Ads has enhanced its reporting capabilities by introducing video impressions to the Conversion paths…
Content Suitability Simplified
Starting September 2024, Google Ads is sending out email notifying advertisers about simplifying Content…
Microsoft Advertising Editor Adds Video and Connected TV Ads Support
Microsoft Advertising Editor now supports Video and Connected TV ads that are served across Microsoft properties…
Microsoft Advertising Targets Summer Games 2024 Audience
Microsoft Advertising is introducing a new in-market audience segment for the Summer Games 2024 in Paris. This…