Google is testing a new feature called Brand Linking in Google Ads. This feature allows customers to be linked directly to a brand, though it is currently not available to all advertisers.
Google representatives can enable Brand Linking with the consent of eligible advertisers to offer enhanced connections between brands and their audiences.
The feature is currently part of the Google Ads Labs section, which includes other experimental features such as “Reservation” and “Missed Growth Opportunities.”
This update was shared by Arpan Banerjee.