Google has announced a new ad format called Animated image ads that are served on YouTube Shorts using Demand Gen campaigns.
To generate these ads, advertisers need to link their Google Merchant Center to Google Ads. The ad creative is then automatically generated using product images from GMC.
This new format offers several advantages:
- Increased Engagement: The native format fits seamlessly into the YouTube Shorts experience.
- Better Storytelling: Animated images allow advertisers to showcase their products in an eye-catching and dynamic way.
- Audience Personalization: Ads can be tailored to users based on their interests, ensuring higher relevance.
- Drive Conversions: All of this can be achieved without increasing your budget, thanks to the power of Google AI.
For advertisers looking to boost demand and conversions, this new format offers an exciting opportunity to reach audiences in a fresh and engaging way.
This new feature was first announced during Google Marketing Live 2024, but now more info has been shared during Google Ads: AI Innovation Day event.
