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PPC News: Policy

272 posts

PPC News Feed is your go-to source for the latest updates on Google Ads policy. No more juggling multiple sources. We gather all the updates, so you don’t have to.

Illustration of a large blue padlock surrounded by icons including a browser, smartphone with a bar graph, password fields, shield, and checkmark—symbolizing cybersecurity and data protection in line with the Restricted Businesses Policy.

Updates to Gambling and Games Policy in Poland

On May 20, 2024, Google will update its Gambling and games policy in Poland. Google will begin to accept online…

May 13, 2024

Illustration of two people sitting on a couch using a tablet. Overlapping the scene is a large smartphone with icons representing a shopping cart, home, and email. A blue checkmark denotes an update crossing through the composition.

Belgium Allows Online Pharmacies to Advertise OTC Drugs

Starting May 2024, Google’s healthcare and medicines policy will allow online pharmacies in Belgium to…

May 4, 2024

Screenshot showing a Google Ads disapproval notice for "Destination not working," with options to troubleshoot or appeal. The ad, affected by URL issues, impacts 20 ads. A button for fixing the destination is present, alongside details on the updated appeal process for suspended ads.

Updated Process for Appealing Suspended Ads

The process for appealing suspended ads has been changed. Where previously a pop-up window offered options to…

May 3, 2024

A woman shines a flashlight on a wall, revealing icons like a wrench, lipstick, and wallet. She stands by a small table with books and a mug, next to a checklist. A potted plant is nearby. The illustration uses blue and gray tones, reminiscent of Google's minimalistic style.

Limitations on Advertising Deepfake Sexual Content

As of May 2024, Google is enhancing its commitment to a safe advertising environment by prohibiting Shopping ads…

May 2, 2024

A person engages with a large keyhole on a webpage labeled "Policy Manager." The page shows tabs titled "Policy Issues," "Appeal History," and the selected "Strike History." A lock icon is visible on the left, emphasizing security.

Strike History in Policy Manager

Google has added a new “Strike history” tab to the Policy Manager, linked to Google’s…

May 1, 2024

A blue shield with a white "G" in the center is surrounded by three floating rectangular ad icons, each with checkmarks of different colors (red, yellow, green) in the top-right corners. This visual symbolizes users' feedback and aligns with Google's Privacy Plan to ensure secure browsing experiences.

Political Content Policy Update for Brasil

Google has updated its Political Content policy for Brasil. If you do advertising in Brasil, read the official…

April 28, 2024

Updates To Healthcare And Medicines Policy In Australia

In May 2024, Google will update the rules in its Healthcare and Medicines Policy for Australia, particularly…

April 26, 2024

Screenshot of a Google Merchant Center interface reveals a notification about misrepresentation issues for products in Belgium and the Netherlands. Advertiser verification is recommended, urging users to verify their identity and review policies to resolve the issue promptly.

Advertiser Verification in Google Merchant Center

Emmanuel Flossie observed that Google occasionally requires advertisers to undergo verification in the Google…

April 15, 2024

A split image displays the Google search interface. On the left, a search for "2017 used crossover" reveals vehicle ads. On the right, "2019 Honda Accord used for sale" showcases listings with photos, prices, and locations across the U.S. and Canada from various aggregators.

Vehicle Ads Policy Updated to Include Lease Options

Starting April 2024, Google’s updated Vehicle Ads policies will permit advertisers to promote vehicles…

April 15, 2024

Screenshot of Google's Ads Transparency Center displaying Bharatiya Janata Party ads. Some are suspended due to policy violations, while one features a man with folded hands. Viewer details reveal dates and spending information.

Suspended Ads Displayed in Google’s Ads Transparency Center

Google’s Ads Transparency Center also displays ads that have been removed due to policy violations,…

March 7, 2024