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Social Casino Games Get Green Light for Personalised Ads

Last updated on November 5, 2024
Illustration of two people with a large smartphone featuring a gaming controller icon. One person is standing and using a tablet, while the other sits wearing headphones. Various game-themed icons are scattered in the background.

Starting December 4, 2024, Google Ads will update its personalised ads policy to allow ad personalisation for social casino games. 

By March 2025, this update will enable advertisers to target audiences specifically for social casino game apps while still restricting other gambling-related categories. 

Illustration of two people with a large smartphone featuring a gaming controller icon. One person is standing and using a tablet, while the other sits wearing headphones. Various game-themed icons are scattered in the background.

Read the official update here: Update to the personalised ads policy.

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