Starting from March 4, 2025, Google will enforce a new dating and companionship ad policy. Advertisers must obtain certification to run dating-related ads on Google Ads.
The policy bans underage dating, exploitative practices, compensated companionship, and deceptive services.
Ads with racy content or inappropriate imagery, such as hookup or fetish sites, will face additional restrictions. Advertisers should certify or update their campaigns to comply before enforcement begins.
Visit Google’s Help Center for more details: New Dating and Companionship Ads policy and advertiser certification program.
