HTML5 Requirements For Performance Max
Google Ads offers HTML5 ads for Performance Max campaigns through an application process. To qualify, your…
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PPC News: Performance Max
340 posts
PPC News Feed is your go-to source for the latest updates on Performance Max campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Track ROAS More Effectively with Target Pacing Insights
Google Ads has launched a new section within the Insights page called the Target pacing insights, now visible…
Auto-Generated Horizontal Images for PMAX
Google Ads has introduced a new feature for Performance Max campaigns to enhance ad visuals. When advertisers do…
Targeting by Feed Labels is Rolling Out in Campaign Creation
In May, there have been a few changes related to the feed structure and feed labels: Feed Label and Language…
Shopping and PMAX Campaign Management Within Google Merchant Center
Google Merchant Center allows users to manage and create ad campaigns directly within its interface. Found under…
New Details on Digital Coupons
In May 2024, Google announced a new feature called Digital coupons. These coupons, based on Promotion assets,…
Google Ads Integration in Canva
Canva has introduced new features to help advertisers easily create new assets to Google Ads. Both features were…
GML 2024: Further Updates on Creative Controls and Customization
As announced during Google Marketing Live 2024, advertisers can adjust primary and secondary colors and font…
GML 2024: More Details Revealed about Profit Optimization
During the Google Marketing Live 2024 Keynote event, Google announced profit optimization and the day after,…
GML 2024: Generative AI Extends to 6 European Languages
In Q3, the generative AI experience for campaign creation will be extended to 6 European languages: German,…