Google Merchant Center allows users to manage and create ad campaigns directly within its interface.
Found under Marketing -> Ad Campaigns, this new feature lets users see all active Shopping and Performance Max (Pmax) campaigns, including metrics like clicks, conversions, cost, and cost per conversion.
Users can change campaign status, budget, name, and feed label, and even create new Pmax campaigns directly from the Merchant Center.
Additionally, a time frame selection feature offers insights into campaign performance, similar to a Google Ads Summary focused on shopping and Pmax campaigns.
This news was spotted by Thomas Eccel.
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