Google Ads has launched a new section within the Insights page called the Target pacing insights, now visible for Performance Max (Pmax) and Standard Shopping campaigns.
This tool provides a visual graph showing weekly ROAS averages, including projected conversions, to help advertisers see if their actual ROAS is within the expected range.
By using historical data, Google calculates the typical variation in ROAS, indicating if campaigns are on track to meet their goals.
This news was spotted by Thomas Eccel.
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