In May 2024, Google announced a new feature called Digital coupons. These coupons, based on Promotion assets, will be integrated into Performance Max campaigns for store goals and displayed on Google Maps.
Now, more information about this feature have surfaced.
- They will be available in all regions, except for European Economic Area countries.
- Users will be able to view, save, and share a digital coupon with friends and family.
- Coupons will be used for both online and offline in-store redemption.
- During the pilot, advertisers on average saw a +42% CTR lift, by appending this feature to their PMAX campaigns for store goals.
Learn more about Creating a Performance Max for store goals and About Promotion Assets.
