In May, there have been a few changes related to the feed structure and feed labels: Feed Label and Language Limitations. Now, feed labels start to appear in the Google Ads accounts.
When creating a campaign that utilizes feeds, such as Performance Max, a new option to select a feed label is now available, that allows advertisers to target products from a specific feed. Note that only one feed label can be chosen per campaign.
This feature has begun rolling out but is not yet available globally. This is the previous version of the same section within the campaign creation process.
The following image shows the new version with the option of feed label selection and its flow.
Read the official help page: Use feed labels to advertise products from specific feeds.
This news was discovered by Hana Kobzová.
