Microsoft Activate 2025 Recap: Performance Max Clarity, Copilot Ads & More
Microsoft Advertising made a strong impression at Activate 2025, combining transparency, AI-forward innovation,…
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PPC News: Performance Max
339 posts
PPC News Feed is your go-to source for the latest updates on Performance Max campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Performance Max Gets Device Targeting Control
A long-requested feature is rolling out. Device-level targeting is now available within Performance Max campaign…
Image Enhancements Live in Performance Max
Three weeks ago, Google published an help page article about enhancing the Asset optimization section in…
Microsoft Upgrades Smart Campaigns to Performance Max
Microsoft will begin upgrading Smart campaigns to Performance Max starting mid-May. This change is designed to…
Search Themes Limit Increased to 50 in Performance Max
The limit for Search themes in Performance Max campaign has increased once again. Originally it was capped at…
Channel Performance Reporting for Performance Max
Understanding where your conversions come from just got a lot easier. Google Ads is rolling out a new…
Detailed Asset Reporting Rolling Out to PMAX, Search and Display
Google Ads has been working on a useful update to asset-level reporting. Until now, you could only see which…
Re-Engage Old Customers with the New Lapsed Customers Setting in PMAX
Jason King noticed that Google Ads has quietly added a new setting in Performance Max campaigns that lets you…
Automatically Created Assets For Images in PMAX
Google Ads is expanding its Automatically created assets for Performance Max campaigns by adding images. You can…
PMax Descriptions Now All Have 90 Character Limit
A small but notable change in Google Ads’ Performance Max: All five description slots now support up to 90…