Google Ads has been working on a useful update to asset-level reporting. Until now, you could only see which assets drove the most conversions.
Now, you’ll also be able to view impressions, clicks, and cost, giving you a much broader view of each asset’s performance.
What’s more, this reporting isn’t just for Performance Max campaigns anymore. It’s now available in Search and Display campaigns as well.
With this additional data, you can identify which asset types and themes generate the most impact and use that insight to prioritize future creative, improve Ad Strength, and boost variety in your campaigns.
Also, with this update, Google will remove the performance ratings like Best, Good, Low, Learning, and Unrated as they no longer make sense with the addition of more metrics.
Read the official announcement here: Channel performance and more reporting coming to Performance Max.