A long-requested feature is rolling out. Device-level targeting is now available within Performance Max campaign settings. This update gives advertisers more control and visibility over where their ads appear.
You can now select
- Computers
- Mobile phones
- Tablets
- TV screens (Note: Only available for Display and Video campaigns)
This unlocks new optimization strategies, like excluding TV screens for B2B campaigns or isolating mobile traffic.
This update was spotted by Thomas Eccel.