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Automatically Created Assets For Images in PMAX

A digital interface displays Automatically Created Assets settings in PMAX, with options for text and video enhancements. A red arrow points to bold text stating, "IMAGE ENHANCEMENTS WILL BE ADDED SOON.

Google Ads is expanding its Automatically created assets for Performance Max campaigns by adding images.

  • Image Enhancements – Automatically adjusts your uploaded images to better scale across formats and inventory.
  • Landing Page Images – Pulls visuals directly from your landing page to use as creative in your ads.
A digital interface displays Automatically Created Assets settings in PMAX, with options for text and video enhancements. A red arrow points to bold text stating, "IMAGE ENHANCEMENTS WILL BE ADDED SOON.

You can update these settings when creating or editing a Performance Max campaign under campaign Settings > Automatically created assets > Images.

Screenshot of a Google support page titled "About Performance Max image enhancements and landing page images," explaining how PMAX uses Automatically Created Assets and images in campaign settings. A blue button labeled "Next: Opt in or out of Performance Max image enhancements" is visible.

Read the help page articles here:

This update was spotted by Hana Kobzová.

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