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PMax Descriptions Now All Have 90 Character Limit

Screenshot of the Google Ads interface on the "Edit assets" page, displaying ad headlines with a 90 character limit, PMax descriptions fields, a preview ad to the right, and navigation icons at the top.

A small but notable change in Google Ads’ Performance Max: All five description slots now support up to 90 characters.

Screenshot of the Google Ads interface on the "Edit assets" page, displaying ad headlines with a 90 character limit, PMax descriptions fields, a preview ad to the right, and navigation icons at the top.

Previously, one slot was limited to 60 characters, creating inconsistency in messaging space.

Shared by Yash Mandlesha and Adriaan Dekker.

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