Three weeks ago, Google published an help page article about enhancing the Asset optimization section in Performance Max campaigns with Images configuration.
Now, Thomas Eccel spotted this update live in one of his accounts. It consists of two options:
- Image Enhancements: Google AI may now automatically adjust your uploaded creatives, tweaking layouts and formatting to boost performance.
- Landing Page Images: PMax can pull images directly from your landing page to use as dynamic ad visuals.
If you’ve opted into Dynamic Images, this is now enabled by default on new campaigns. You can still toggle it on or off per campaign in your settings.