Google has published an official article announcing and summarizing recent updates related to Google Display Ads:
- New selection of third-party Connected TV (CTV) inventory across key categories, including TelevisaUnivision, MLB, and FOX News.
- Ability to use GDN in Display campaigns, Performance Max, and the newly added Demand Gen.
- A variety of creative features introduced in September 2024 to assist advertisers with their creative.
- It’s now easier for teams to collaborate on creative assets with a dedicated preview gallery that showcases AI enhancements, format variations, and enables seamless sharing for review and approval.
- New creative templates for Display ads make it easier to maintain brand standards while building new assets.
- Google Display Ads inventory is continuously improving through refined publisher reviews, stronger fraud defenses, enhanced ad placement quality, and advanced site quality signals.
Read the official article here: Boosting your reach and performance with Google Display Ads.
