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2 2024-08
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Smart Matching Match Type Bug Remains Unresolved After 3 Years

August 21, 2024
A dropdown menu titled "Match type" with checkboxes for different options: Broad match, Exact match, Phrase match, Exact match (close variant), Phrase match (close variant), and Smart Match Type, which is checked. An "Apply" button is at the bottom.

Have you heard of the Smart Matching match type? You might have as it is a bug known since 2021!

Greg Kohler found it in March 2021. Google responded, stating that it was a bug related to a small experiment that select advertisers had opted into, and they were supposedly working on fixing it, as mentioned in the tweet.

Twitter conversation between three users discussing PPC (pay-per-click) marketing. The conversation includes a screenshot of match types in Google Ads with an option "Smart Matching" highlighted. The users discuss a bug with the new "Smart Matching" feature and its resolution.

Now, in August 2024, Andrea Mejia have seen it again.

A table displays match types and their statuses in two columns: "Match type" and "Added/Excluded." Due to a match type bug, exact match appears twice with "Added" checked. Broad match and exact match (close variant) show "None," while unresolved smart matching is highlighted in yellow.

It was shared by Adriaan Dekker.

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