Google has introduced Search Bidding Exploration, an AI-powered feature, currently available in beta, designed to help advertisers discover new sources of valuable traffic.
This tool is ideal for search advertisers who are using tROAS bidding with broad match keywords and are eager to further scale their campaign performance.
Search Bidding Exploration offers several key benefits:
- Increased traffic diversity: The AI-driven feature identifies new sources of traffic, helping advertisers discover fresh opportunities to grow their campaigns.
- Boost in clicks and conversions: When paired with unrestricted budgets, advertisers can see a notable increase in both clicks and conversions, further maximizing their ad performance.
In Search campaigns utilizing the tROAS strategy, you can enable Search Bidding Exploration directly within the campaign settings. Once activated, this feature will automatically adjust the tROAS target, lowering it by up to 10% to help explore and capture new traffic opportunities.
Exploration will work only if the campaign is not limited by budget.
If you’re already using Smart Bidding and looking to push your results even further, this feature offers a powerful way to tap into new audiences.
This new feature was announced during Google Ads: AI Innovation Day event.
