In April 2023 was announced the end of 4 attribution models. But from mid-July, it will no longer be possible to use them, and those who are still using them will be automatically switched in September. Their definitive end is therefore set for September 2023.
YouTube’s New Demand Gen Video Format Targets Mobile Users
Thomas Eccel shared that a new dynamic/expandable Demand Gen video ad format has surfaced on YouTube,…
