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Demand Gen Now Included in Attribution Reports

November 20, 2023

Screenshot of a dashboard showcasing Demand Gen campaign support in Attribution Reports. It features dropdown menus for dimensions, conversion actions, and look-back windows. A green "New!" badge sits proudly at the top right.

Data-driven attribution model for Demand Gen was announced in August, but Demand Gen campaigns are now supported in the attribution reports.

This news was spotted by Thomas Eccel.

Video Action Campaigns Upgraded to Demand Gen by Q2 2025
GA4 Attribution Model Update to Favor Google Ads
Attribution in Google Merchant Center
Attribution options in Conversion action settings
Data-Driven Attribution is Extending to Discovery and Demand Gen

Demand Gen
Google Ads

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Demand Gen Now Included in Attribution Reports

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