Google has released v25.2 of the Google Ads API, bringing new features that enhance competitive analysis and campaign management. Advertisers must upgrade their client libraries and code to utilize these capabilities.
Among the key features added in this update are:
- Competitive benchmarks percentile metrics: Advertisers can now access metrics indicating their competitive standing through percentile tiers.
- Generate Performance Max drafts: A new method enables generating Performance Max draft campaigns directly from Smart campaigns.
- Asset group URL options: Asset group levels in Performance Max now allow configuring tracking templates, custom parameters, and final URL suffixes.
- Creator insights by YouTube channel handles: Advertisers can search using YouTube channel handles to streamline the creator discovery process.
- Vertical ads itinerary dimensions: New itinerary segments and price competitiveness metrics are available for hotel and travel advertisers.
Read the official announcement here: Announcing v25.2 of the Google Ads API.