Google has announced the release of v25 of the Google Ads API, which introduces new reporting features and goals.
New features include:
- YouTube Ad sub-format breakdowns: Allows filtering instream non-skippable ads by duration using the new adsubformat_type segment.
- YouTube Shorts social metrics: Retrieve engagement metrics such as comments, likes, and shares for Shorts ads.
- Loyalty retention and new customer acquisition goals: Updates to help optimize campaigns for retaining loyalty program members.
- YouTube channel insights consent features: Access detailed insights for creators who consent to share non-public data.
To utilize these new capabilities, download the latest version of your client library.
See the help page for more details: Announcing v25 of the Google Ads API.