Google Ads has introduced Itinerary Conversion Value Rules to help travel advertisers better optimize for high-value bookings. These rules let you adjust conversion values based on key travel-related factors like length of stay, booking lead time, and travel start day.
This feature is available for Hotel campaigns and Performance Max for Travel Goals. It allows value adjustments at the campaign, account, or MCC level, but isn’t supported by standard Travel campaigns.
New condition types include:
- Advanced Booking Window (how far in advance a booking is made)
- Length of Travel (total nights booked)
- Travel Start Day (day of the week the trip begins)
These rules can help prioritize conversions that are more profitable or strategically important.
Read the official support pages:
This update was spotted by Dario Zannoni.