Google has announced the release of v25.1 of the Google Ads API.
New features in v25.1 include:
- Conversion lift and brand lift measurement: Comprehensive support for lift studies, including new metrics and resources.
- BenchmarksService category scoping: Enables benchmark analysis against specific Product & Service Categories.
- Brand Sentiment Insights: New support for retrieving sentiment distributions and summaries for brands.
- Loyalty Program Segmentation: Allows reporting by loyalty tier and introducing conversion value rules.
- Original Conversion Value Metric: Surfaces unadjusted conversion values from biddable conversions.
- Parental Status Targeting: Added targeting capabilities for reach planning.
A live walkthrough will take place during the “Google Ads API Release Highlights” event on Discord and via YouTube Live on August 20th at 10am ET. The recorded session will also be available on YouTube afterward.
For further details, refer to the official release notes.