Microsoft UET Conversions API Now Accepts Events up to 90 Days Old
Microsoft Advertising has extended the UET Conversions API event submission period from 7 days to 90 days. This…
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PPC News: API
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PPC News Feed is your go-to source for the latest API news in Google Ads and Microsoft Advertising. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Google Ads API Version 26.1 Released
Google Ads has released version 26.1 of its Google Ads API. This update includes budget controls for ad network…
Google Merchant API Updates for October 2026 Released
Google has released several updates to the Merchant API for October 2026. These updates include enhancements in…
Microsoft Ads MCP Adds Asset Performance and Change History
Microsoft Advertising has expanded its MCP server functionalities with two new tools, GetAssets and…
Image Extraction to Be Enabled by Default in Performance Max
Starting December 4, 2026, image extraction will be enabled by default for newly created Performance Max…
Google Ads API to Accelerate Release Cadence in 2026
Google Ads API is set to enhance its release frequency to two times per month, starting with version v26. This…
Google Ads API v26 Released
Google has released version 26 of the Google Ads API, adding several new features and enhancements. To utilize…
Microsoft Conversions API Now Supports Restating and Retracting Conversions
Advertisers using the Microsoft Conversions API can now restate and retract conversions, allowing for…
Microsoft Ads API Adds Conversion Value Rules and AI Text Tone Options
Microsoft Advertising has introduced significant updates to its API, with new capabilities for tool builders and…
Microsoft Extends SOAP API Availability Until January 2027
Microsoft has announced a change in its API transition strategy. All new API features and enhancements will now…