Google Adds Loyalty Member Bidding Controls
Google Ads has added new customer retention controls for loyalty program members, giving advertisers more…
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PPC News: API
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PPC News Feed is your go-to source for the latest API news in Google Ads and Microsoft Advertising. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Google Ads API Developer Assistant v4.0.0 Released
A major release of the Google Ads API Developer Assistant is now available. It provides tools to assist…
Google Ads API v25.1 Released
Google has announced the release of v25.1 of the Google Ads API. New features in v25.1 include: A live…
Microsoft Publishes Conversions API Documentation
Microsoft Advertising has published a new documentation for the Conversions API (CAPI). This server-side…
Migrate Campaign-Level Broad Match and Automatically Created Assets to AI Max
Google Ads will commence the automatic upgrade of Search campaigns utilizing Campaign-level Broad Match and…
Google Ads API Pilot Against Account Takeovers
Google is piloting a new security layer for the Google Ads API that locks down sensitive operations across…
Data Manager API Updates: RemoveAllAudienceMembers Method
The latest release of the Data Manager API introduces features that simplify audience management and enhance…
Google Ads API Requires Passkey Authentication Starting August 2026
Beginning August 5, 2026, the Google Ads API will implement a new passkey authentication requirement. This…
Microsoft Advertising Publishes New MCP Help Pages
Microsoft has published three new help pages for its MCP (Model Context Protocol) announced in June. Key…
Google Ads API v25 Released With New Features
Google has announced the release of v25 of the Google Ads API, which introduces new reporting features and…