Google Ads is introducing Adaptive Layouts for single-image ads in Demand Gen campaigns, starting September 4, 2025.
This update will automatically generate optimized layouts by adjusting image cropping, text placement, and aspect ratios to improve ad performance across more placements.
The system may also overlay text onto images, so advertisers are encouraged to review creatives before the rollout. This setting will apply by default to all new and existing Demand Gen image ads unless manually opted out before the deadline.
Here’s what you see when you click on Show examples:
While the feature aims to increase reach and CTR, it offers less control over final visuals without active management.
Read the official help page here: About creative enhancements and generative AI tools in Demand Gen.
This update was shared by Thomas Eccel and Adriaan Dekker.