Dennis Westphal observed a new faster process for importing GA4 conversions into Google Ads.
Here’s a breakdown of the steps:
Step 1: Create a conversion action as usual.
Step 2: Choose what you want to measure.
Step 3: Input your website to be scanned.
Step 4: Select your tag type: Google Ad tag or GA4.
Step 5: Pick a conversion category.
Step 6: Choose your GA4 event or website conversion.
And you’re done! The updated flow ensures advertisers can easily connect GA4 conversions with Google Ads without confusion.
As a reminder, in addition to this update, Google began implementing changes to the process of using GA4 conversions in Google Ads in July 2024.
