GA4 Conversion Import Updated

Dennis Westphal observed a new faster process for importing GA4 conversions into Google Ads.

Here’s a breakdown of the steps:

Step 1: Create a conversion action as usual.

Step 2: Choose what you want to measure.

Step 3: Input your website to be scanned.

Step 4: Select your tag type: Google Ad tag or GA4.

Step 5: Pick a conversion category.

Step 6: Choose your GA4 event or website conversion.

And you’re done! The updated flow ensures advertisers can easily connect GA4 conversions with Google Ads without confusion. 

As a reminder, in addition to this update, Google began implementing changes to the process of using GA4 conversions in Google Ads in July 2024.