Your One-Stop Source for the Latest PPC News
Your One-Stop Source for the Latest PPC News

Smarter Creative Insights with Demand Gen’s New Segmentation

A screenshot of a campaign dashboard showing options for YouTube In-stream, YouTube In-feed, and YouTube Shorts, with a red arrow pointing toward the YouTube In-feed option—highlighting segmentation choices for better targeting.

Georgi Zayakov shared that Google has updated the Network Segment reporting for Demand Gen campaigns.

Advertisers can now view KPIs for YouTube In-Stream, In-Feed, and Shorts separately under YouTube network.

A screenshot of a campaign dashboard showing options for YouTube In-stream, YouTube In-feed, and YouTube Shorts, with a red arrow pointing toward the YouTube In-feed option—highlighting segmentation choices for better targeting.

This added breakdown makes it easier to see which placements drive the strongest results and optimize creatives accordingly.

Share this article
0
Share
Shareable URL
Read next