Later this year, Google will launch Asset Studio, a new unified creative destination built directly into Google Ads. The tool is designed to help advertisers create, enhance, and manage ad assets more efficiently.
Key features include:
- The ability to upload your own product photos and generate new creatives based on custom prompts showing the product from different angles
- AI-generated content is marked using SynthID for transparency
- You can turn any selected image, uploaded or AI-generated, into a video scene
- AI enhancement can resize and extend videos by generating background content (no solid backgrounds)
Asset Studio is designed to streamline the creative process, helping advertisers quickly produce high-quality assets tailored to different formats and placements.
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