UPDATE: The main event takes place on Wednesday, May 20, 2026 at 8:45 AM PT, followed by the EMEA event on Thursday, May 21, 2026 at 11:00 AM BST.
Google has confirmed that Google Marketing Live 2026 will take place on May 20, 2026.
The annual event is expected to showcase the latest updates across Google Ads, Google Me, AI-driven advertising, measurement, and campaign automation.
During Google Marketing Live 2025, an impressive 24 announcements were introduced in just 1 hour and 20 minutes.
Around the same time, as usual, Google I/O will return on May 19–20, featuring livestreamed keynotes and sessions focused on Google’s broader ecosystem including AI, Search, and developer technologies. Marketers should keep an eye on both events as announcements often overlap and influence the future of advertising on Google.
The date appeared in the Accelerate with Google email sent on March 5, shared by Hana Kobzová.
📢 Learn more about Google Marketing Live, the annual event where Google unveils its latest advertising innovations and welcomes industry leaders and celebrities on stage.