Emmanuel Flossie noticed that Google’s new Merchant API has more to offer than initially expected. In his recent video, Emmanuel uncovered a hidden feature that isn’t visible in the Merchant Center UI yet:
Product Studio can now generate AI-powered text suggestions, not just images.
Most attention has been on the transition from the Shopping Content API to the Merchant API, but this addition signals Google’s deeper move into AI-driven product content optimization.
If rolled out broadly, advertisers could use Product Studio to auto-generate product titles and descriptions, potentially improving workflow and reducing manual effort.
Here’s the Emmanuel’s video: New Features in Google Product Studio – AI Attributes for Google Merchant Center.