Google has officially rolled out the Merchant API, now generally available and set to replace the Content API for Shopping as the primary interface for programmatic access.
What’s new?
- A simplified interface to manage Merchant Center accounts.
- Programmatic access to data, insights, and exclusive capabilities at scale.
- Direct management of product data for both organic and ad experiences.
- Faster product rollouts, easier updates, and support for tools like Google Product Studio.
- Future-proof design with streamlined data management.
Google is sending out email notifications to users who use Content API for Shopping stating that starting August 18, 2025, Merchant API will officially replace Content API for Shopping.
You must switch to the new Merchant API version (v1) before August 18, 2026, which is when Content API for Shopping will be discontinued.
If you’re already using Merchant API (v1beta), you are required to switch to Merchant API (v1) before February 28, 2026.
This update signals the end of the Content API for Shopping, so advertisers relying on it should prepare to transition. Here’s the full update: Introducing Merchant API.
Here’s the official help page about it: Merchant API.
The email was shared by Hana Kobzová.